Avazu

Avazu Inc. was founded in 2009 by Mr. Yi Shi in Germany. In the same year, the company set up its headquarters in Shanghai, China. It soon became a pioneer and innovator in the digital marketing industry, and was the first to propose the idea of an online media buying platform (DSP) based on the Ad Exchange model in Asia, which significantly promoted global digital advertising innovation and led the new model of media buying.

Avazu Private Exchange (APX) is an exchange platform for independent publishers to convert website traffic into revenue. Advertisers post premium offers on the platform, while publishers with rich media resources and channels take them. Supported by the technical and managerial knowledge from Avazu Inc., advertisers and publishers mutually benefit. Distributed cloud architecture ensures the speed of jump pages is not affected by a large number of clicks. APX is built with thoughtful and useful tools, such as offer recommendation, visualized jump page templates and editors. Open API allows users to develop independently and exchange data with APX. Performance data of ads delivered to the mobile end can be demonstrated from multiple dimensions such as mobile operators, operating systems, browsers, and brands of smartphones. The mobile application APXP allows users to view reports at any time.

Avazu Network manages audience-centric media buying on the basis of real-time bidding. The tracking system is highly transparent and fully supports clients’ monitoring and optimizing with third-party labels. Avazu cooperates with multiple a