Minimob

Minimob is a performance-based mobile advertising network with a primary focus on the app economy. As a member of a UK-listed technology group, it is one of the few players in the space with a proprietary, advanced, in-house developed, end-to-end, cloud-based tech platform that is customizable to customer needs.

Minimob enables advertisers to deliver highly targeted, performance-based ads throughout the mobile app (and app-like) ecosystem, while it empowers publishers (including app developers) with mobile assets to drive discovery and monetization for their assets.

Advertisers benefit from:

• Performance-based campaigns of various types (CPI-install, CPR-registration, CPE-engagement, etc.) leading to the acquisition of quality users. With hundreds of networks integrated, running campaigns on multiple OS and across different geographies is done more efficiently than ever before;
• Campaigns that achieve higher than industry standard conversion rates. Minimob targets the most optimal routes and best bids to make sure every dollar spent is truly measured for success;
• Flexible tracking formulas providing server-to-server tracking for ease of attribution. Regardless of tracking partners or the analytics technology being used, Minimob melds with all tracking providers to confirm completion;
• Combination strategies that use both incent and non-incent campaigns to drive results. Minimob knows incentivized campaigns are converting at a large scale whereas, non-incent campaigns are converting users qualitatively.

Publishers take advantage of:

• Availability of thousands of custom offers direct from advertisers, tailored to suit any inventory. Optimized logic and real-time evaluation lead to the highest possible eCPM;
• Profitable campaigns by capitalizing on the best payouts in the industry. Minimob offers on-time and reliable payments via wire transfer or PayPal;
• Tools that allow the efficient monetization of app inventory. By using the Minimob API, publishers can automatically import offers to their systems and leverage their preferred ad serving technology platform for delivery;
• ²⁴⁄₇ online coverage that guarantees a speedy response no matter where publishers are located! Minimob has offices in 30 cities worldwide and dedicated account managers located across key markets.