PowerLinks

PowerLinks is an open technology platform that enables the creation, transaction, and management of all types of native advertising. Its Buy-Sell Platform allows major Ad Exchanges, Networks, Publishers, Advertisers, SSPs, and DSPs to trade native ads programmatically. PowerLinks combines real-time editorial indexing with rich audience data to enable publishers to deliver targeted native advertisements while retaining full editorial control. The PowerLinks Personal Relevance Platform also enables advertisers, agencies, and demand partners to deliver personalized experiences through a range of high-impact and native ad formats across all devices.

For Sellers:

• Scalable and time-efficient management of Native and In-Content Advertising, from direct sales through to programmatic marketplaces;
• Premium responsive Native Ad solutions for mobile, tablet, and desktop environments;
• Leverage international E-commerce, Exchange, and demand partnerships;
• Deliver game-changing performance for Branding, Content Discovery, E-commerce, and Direct Response;
• Replicate your display advertising infrastructure for Native; increase Premium Inventory by 70%;
• Native Sell Side Platform functionality for managing floor prices, advertiser quality, and relevance;
• Cost-efficient SaaS platform enables yield optimization of direct sales, networks, and programmatic demand.

For Advertisers:

• Access high-performance In-Content and Native Advertising inventory across premium global sources;
• Build Native Trading Desks, Private Marketplaces, and custom applications;
• Leverage 1st and 3rd party data to engage audiences at the moment of personal relevance;
• Execute and optimize Native and Content advertising campaigns with an unparalleled suite of targeting and management technologies.