Setupad

Setupad is a monetization platform that offers a suite of programmatic monetization solutions developed in-house to help publishers increase their ad revenue.

The main difference between Setupad’s service and Google AdSense is the use of header bidding technology. Setupad connects publishers with more than 20 buyers, including Google, which creates more competition for the same ad impression. This competition pushes Google and other buyers to increase their prices, resulting in the publisher receiving more ad revenue.

Setupad’s solutions run a header bidding auction, so the average eCPM cannot be reliably predicted. Buyers set the price for specific impressions, and the highest bidder wins and generates the highest CPM. The price can differ depending on various factors, such as traffic, user quality, geolocations, ad placement, and the website’s niche. Setupad suggests running a test to see the results for yourself, and it won’t cost you anything.