Sonobi

Sonobi, founded in 2011 by former publishers, is building proprietary tools and cutting-edge technology to help both publishers and marketers leverage the efficiencies and manage the transition to programmatic media spend at scale.

The way large buyers purchase media is changing. As brands and agencies bring their own programmatic buying strategies in-house, publishers must prepare to capture these dollars in the most efficient way possible. Buyers are interested in reaching their audience directly, and the publisher’s traditional ad serving solution is not capable of connecting that buyer to their audience in an efficient, transparent, and prioritized way. Providing publishers with an agnostic technology platform to give multiple buyers preferential access to their audience in a guaranteed, transparent, first-look environment is the key to defining premium programmatic.

Sonobi’s sophisticated ad optimization platform enables publishers to connect with all buyers in the universe of ad networks, DSPs, ad exchanges, ad trading desks, and others on the demand side. Because publishers only want to serve quality impressions at the best price, Sonobi gives them access to data and demand with dashboard-like control, allowing them to ensure the quality impressions they want at the price they want.

The automated, RTB Sonobi platform reduces costs associated with direct sales. And, when considering that ad networks and similar methods are costing publishers money due to typically lower rates and revenues, Sonobi’s technology looks even better.

The Sonobi platform, with its comprehensive data and analytical tools, enables publishers to choose desirable ad partners and filter out the undesirable. Moreover, publishers can also benefit from the support of a dedicated account manager who can help develop sound strategies, ad optimization, and profitable ad partner relationships. At Sonobi, it really is the best of both worlds.

The most of your ad inventory

• Prioritize direct campaigns with our easy-to-use campaign management interface;
• Automatically deliver the highest paying CPM campaigns from 3rd party and programmatic buyers;
• Ability to utilize CPM and CPC pricing;
• Precisely deliver and distribute your inventory through frequency capping and impression limits.